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The 4th International Hospitality Equipment & Supplies Fair, based on the success of the 2005 show, will try harder to improve quality, keep an edge over competitors in public to provide firm backup to manufacturers to develop off shore markets.
Place ads and news releases in several thousand magazines, industry websites and popular media.
Invite overseas visitors via industry associations
Send out 1 million letter of invitation by email, 250,000 by postal mails(backed with HEPS's customer database)
Out-of-home billboards
Promotions on related exhibitions held in China or overseas
Visit key account customers to secure high quality services to VIP buyers
Advertise the Expo via mass phone calls and fax.
Professional Visitors:
Existing or under construction hotels, restaurants, canteens, entertainers
Hospitality Supply manufacturers and their agents & resellers
Hotel Association, Cooking Association and restaurant association members
Government purchase Depts. Large enterprises and organizations logistics departments.
Real estates, property management companies, municipal cleaning companies
Diplomatic missions, Trading companies etc. |