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Development Strategy

Development Strategy [2009-03-11]

Tracing along the track of China’s sewing equipment development, it is not difficult for us to see that after nearly 20 years rapid development, the rag trade block in 2007 has influenced our sewing equipment development, a serious change happened to the whole market, as an old enterprise which engaged in the sewing machines parts for more than ten years and manufacturing the complete set machines for just 2 years. Mitsuyin has to face to his downturn, our management and administration are challenged.

For Mitsuyin, the development of Mitsuyin Brand and the excellent quality is the precondition of our existence and grandness. In the future, it is very difficult for a no brand company to survive in the fierce competition. So, it is a urgent project for Mitsuyin to cultivate and promote our brand.In the next three years, we will devote ourselves to the brand building, we will pay more attention to the brand cultivating, brand promotion and propagandize, to boost up our customer loyalty by our up rising reputation, at last, we will win the market.

There are two aspects Mitsuyin is working, we must do a good marketing not only the domestic market but also the international market. International Marketing: We throw ourselves to the international exhibition, making full use of the platform which supplied by our sewing machine association to show our products to the world. Domestic Marketing: We are doing more and more to boost the promotion and the Mitsuyin brand cultivating, and get a very good achievement. This year, our boss Mr Bao has fix our company strategy on "Manufacturing a brilliant brand based on the wonderful quality product".We will do our best to improve the Mitsuyin brand....

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