Superkit Marketing Ltd.

Since opening the first Arts and Craft store in Tel-Aviv in 1976, the company has become "The Brand" for creative way of spending one's leisure time.

The growth in demand for A&C LED to establish Superkit Marketing (1995) Ltd.

Over the years, we have become one of the Israeli leaders in the creation, importing and distributing of arts and crafts products.

In the beginning, Pnay-Lee's founder, Mr. David Ezra, aimed to create a market of Arts&Crafts, by translating the customer needs and the world trend. Pnay-lee's first market was the schoolteacher that was interested in projects such as beading, decoupage, needlecrafts and macramé . However, as the store and the customers grew, Superkit Marketing soon discovered that there is a whole new world of crafters with large demand for products and project ideas. That is when the company first began to expand its offering to reach the broad range of crafters.

Superkit is an updated, current and initiative company. Attending all leading trade shows around the globe, identifying new trends and products. The range of products is driven by current trends parallel to timeless products.

Superkit is making moves in reaching new crafting markets and audiences such as Russian Immigrants and The Eastern Europe Market.

How do we do it?
We educate our crafters audience with each and every technique we carry.

We supply them with a more rewarding and differentiated crafting experience.

We are the first company to offer workshops and on-demand demonstrations both to the shop owners and to the end user at the shop defined area.

Whom do we sole represent?
In the United State:  
Plaid Enterprise Ltd.; K&Company LLC; Polyform Products; Makin's

In Europe:
Fila; Knorr Prandell; Deka; HDupont; Darwi

Other parts of the world:
Acrilex; Stone by Stone

Our belief is that everyone can work with craft material and make dreams come true.

We give project ideas that serve to inspire, educate and excite the consumer by calling out functionality features and providing new ideas.