M Series Gas Water Heater
German iF Product Design Award 2013

It will be very pleasant to get hot water soon after opening the gas water heater. No cold water technology ensures hot water always available, and new condensation technology makes energy lost in heat cycle reusable and environmental. Stamping and laser micro perforation technologies are also used in the design of the gas water heater's front and display panels innovatively, which shows a unique translucent effect on stainless steel materials.

Easel Series TV
German iF Product Design Gold Award 2013

Designed from the ideal of easel, the placing angle of Easel series TV on the desk can be adjusted within certain scope by means of adjusting the opening angle of the frame-shaped metal stand. Moreover, the watching angle of the TV can also be adjusted within a proper scope through a middle axis while the TV is being hung on the wall.

Find your own design philosophy

Haier's 11 products won German Red Dot and iF Design Awards in 2013. Up till now, Haier has won more than 50 international design awards.

Both the gas water heater with hot water always available and the Easel series TV with adjustable placing angle show Haier's design philosophy -- Innovation leads lifestyle.

Wujian, general manager of Haier's Innovation Design Center said that Haier's innovative corporate culture had a very big impact on their designers, who work under the design philosophy "Innovation leads lifestyle" and provide users with better living solutions.

Li Weiyi, designer of the Easel series TV also said that a user leading design could make users receive designers and their company's innovation philosophy out of life experiences when using the product, and then gradually lead users' lifestyle, so as to build the product's brand image.

After many years Haier has already formed a very sound design process based on the design philosophy. Wujian said that Haier's designers would make a research on users, sales market and competitors, and compare different materials, processes, structures, product core functions, features, etc. when doing a project.