Search Engines or Directories are the most important way that surfers come to your site. This is not beyond your control. There are ways to make your site more attractive to those Search Engines. One of those ways is through the use of Meta Tags. They are easy to create and if used appropriately they can dramatically improve your Web sites traffic.

Meta tags or meta information describes what is to be found "on" the documents/Web site, not what is found at your business. You need to create information that is understandable, accurate and can be indexed properly by Web agents. Your job is to provide these clues for Search Engines and in doing so giving them the necessary information about what will be found there.

Meta tags are not displayed in a browser. They are for recording information about your site by Search Engines or Spiders. Not all of these Web agents (search engines/directories) use meta tags. Some choose instead to display the first few sentences of your site as the query, and only use the tag for indexing purposes.