Yongbin Shoes Inc

About our business

We are a one-stop fashion brand specializing in the design, production and sales of shoes, bags, fashion apparel, committed to providing consumers with both quality, aesthetics and functionality fashion items. Through original design, environmentally friendly materials and personalized service, we create all-scene solutions from daily wear to light luxury accessories.

Core business segment

1. Product line layout

Shoe series: Covers sports casual shoes, business dress shoes, fashion women′s shoes, etc. The main comfortable technology (such as breathable cushioning, arch support) and crossover joint design.

Luggage series: Including commuter backpacks, fashion handbags, suitcases, etc., focusing on lightweight material and multi-functional partition design, taking into account practicality and fashion sense.

Clothing series: Mainly simple basic pieces and seasonal limited pieces, focusing on natural fabric (cotton, linen, silk) and cutting technology, to meet the needs of multiple scenes.

2. The design concept

Style orientation: The fusion of urban minimalism and street trend elements, suitable for young career and leisure life scenes.

Sustainable fashion: Adopt environmentally friendly and recycled materials (such as polyester made from recycled plastic bottles) and promote low-carbon production process.

3. Supply chain advantage

Self-owned factory +ODM cooperation: Strict control of production cycle and quality control standards, support small-batch customization and fast proofing.

Intelligent warehousing logistics: The warehouse layout in many places in the country, to ensure delivery efficiency within 48 hours.

Target customer group

Main group: Urban youth aged 18-35 who are pursuing, cost-effective and, personalized expression.

Expand market: For enterprise customers to provide group work service customization, brand joint cooperation and other services.

Market competitiveness

Differentiation strategy:

1V1 wear consultant: Online AI recommendation + offline experience store exclusive matching service.

Member value-added plan: Exchange points for cleaning and maintenance, old for new and other rights.

Channel coverage:

E-commerce platform (Tmall/Jingdong/Tiktok flagship store) + offline pop-up store (core business areas in first-tier cities).

Brand vision

"Make fashion accessible" -- through high quality and affordable products and distance service, empower every consumer to express unique style with confidence.

Example application scenarios:

Highlights the strength of supply chain and cooperation mode.

Social media: Highlighting design stories and user wear cases.

Investor Reports: Focus on market data and growth plans.